Social Media
Booths
Presentatations
Motion Graphics
Gipper ELITE
To better serve our collegiate sports market, we launched Gipper Elite, offering users the same functionality they loved from our platform, combined with high-quality, creatively branded templates tailored specifically for schools.
Launch assets included a custom landing page, print materials, and a presentation deck used at Collegiate Sports Communicators & National Association of Collegiate Directors of Athletics conferences in Orlando, FL.
Mobile App Launch
In 2022, Gipper launched its mobile app, enabling coaches and athletic directors to create real-time content, such as score updates and announcements, on the go without needing a laptop.
Launch collateral included a custom landing page designed in HubSpot, social media advertisements, email signatures, and other promotional materials.
Core Projects
Social Media in Sports 2023
After surveying 600 athletic administrators across the country about significant trends in social media, Gipper compiled the insights into a 24-page eBook outlining best practices to excel online.
For this campaign, I designed the campaign aesthetic, a 24-page eBook, paid social media ads, animated display ads, and various other placements, such as email.
Gipper Learn Gated Content Ads
created a range of advertisements for our top-of-funnel Gipper Learn gated content campaign, providing athletic directors with valuable assets to simplify social media management.
Website Refresh Imagery
After auditing existing materials, I created fully-editable, simplified product visuals aligned with each of Gipper’s value propositions.
Partner Marketing Placements
I designed a variety of marketing materials used to promote Gipper’s value to our partners’ audiences. These materials included flyers and handouts for conferences, newsletter placements, and HTML emails.
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