CORE PROJECTS
Gipper
Gipper is a templated design platform that helps sports teams quickly create and share branded graphics for social media, no design experience needed.
Gipper ELITE
Gipper ELITE offers users the same functionality they loved from the core platform, combined with high-quality, creatively branded templates tailored specifically for schools.
Launch assets included a custom landing page, print materials, and a presentation deck used at Collegiate Sports Communicators conferences in Orlando, FL.
Mobile App Launch
In 2022, Gipper launched its mobile app, enabling coaches and athletic directors to create real-time content, such as score updates and announcements, on the go without needing a laptop.
Launch collateral included a custom landing page designed in HubSpot, social media advertisements, email signatures, and other promotional materials.
Core Projects
Social Media in Sports 2023
After surveying 600 athletic administrators across the country about significant trends in social media, Gipper compiled the insights into a 24-page eBook outlining best practices to excel online.
For this campaign, I created the campaign aesthetic, a 24-page eBook, social media posts, animated display ads, and HTML emails.
Gipper Learn Gated Content Ads
Created a range of advertisements for our top-of-funnel Gipper Learn gated content campaign, providing athletic directors with valuable assets to simplify social media management.
Website Refresh Imagery
After auditing existing materials, I created fully-editable, simplified product visuals aligned with each of Gipper’s value propositions.
Partner Marketing Placements
I designed a variety of marketing materials used to promote Gipper’s value to our partners’ audiences. These materials included flyers and handouts for conferences, newsletter placements, and HTML emails.
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