Skulpt Sports

CASE STUDY

MARKETING DESIGN

INTRODUCTION:

I worked on a range of marketing projects within the Competitive Club Sports Market, spanning sports like basketball, volleyball, soccer, lacrosse, ice hockey, and youth football.

This work included designing email headers, creating paid promotional materials, and producing large-scale banners for events. Each project focused on achieving specific goals, such as acquiring new customers and building brand recognition.

Below are some of my favorite pieces—hope you enjoy!

PRINT
DESIGN

Designed print pieces for sales reps to use at conferences, mail pieces that were sent to potential clients, and advertisements that were placed in magazines:

DIRECT MAIL:

Outdoor Focus Camera
Informational Booklet

Created an informational booklet to announce the launch of the
Hudl Outdoor Focus Camera. This booklet was used to show how our new product would benefit schools on an Athletic Department package.

Outdoor Focus Camera

Informational Postcard Mailer

As part of the Outdoor Focus Camera launch,
we also released postcards to build awareness.

2022 United Soccer Coaches Convention

Created one-pagers, happy hour invites, QR scannable documents, and scratch-off business cards

for our locker activation in

Kansas City, MO.

Created one-pagers, happy hour invites, QR scannable documents, and scratch-off business cards

for our locker activation in

Kansas City, MO.

Created one-pagers, happy hour invites, QR scannable documents, and scratch-off business cards

for our locker activation in

Kansas City, MO.

2021 American Volleyball Coaches Association Convention

Created materials to assist sales reps at the 2021 AVCA Convention in Columbus, OH.

This experience was special to me as my work was used at the convention that hosted the 2021 NCAA National Championship Game between the Nebraska Cornhuskers and the Wisconsin Badgers.

2022 LaxCon

Created activation materials to drive attendees to the booth, magazine advertisements and promotional pricing documents.

DIGITAL DESIGN

From social media posts to slidedecks and email headers, I created a variety of digital designs that were used to promote events, drive form fills,

assist sales, and increase overall awareness.

The lineup is set.

Meet me and the rest of the Hudl team at Booth 217 during the 2022 United Soccer Coaches Convention.

Tobias Maertzke

Hannah Hirsch

Jono Callaghan

Hannah Sain

Dan Pennisi

Mitch LaGro

Raphael Martinez

Spencer Barr

John McGuigan

Brian Taylor

Mike Auld

Going to the United Soccer Coaches Convention?

Stop by Booth 217 for the chance to win prizes.

SOCCER CONVENTION SOCIAL

Going to the United Soccer Coaches Convention?

Stop by Booth 217 this week for the chance to win prizes.

BOOTH 217

Focus Flex camera

Club package

iPad Kit and more

Stop by for a chance to win:

United Soccer Coaches Convention

These pieces were used to inform United Soccer Coaches Conference
attendees of our scratch-off locker combination giveaway.

JVA Rock ‘N Rumble

January 15-16 | Cleveland, OH

Hudl Coaches Lounge

OF THE TOP 100

VOLLEYBALL
CLUBS USE HUDL

USClubRankings.com

2020-21 Season

Central Elite

Monarchs vs. Central Elite

June 5, 2021

VC Nebraska vs. Central Elite

June 5, 2021

Created hundreds of paid media advertisements to retarget those who visted our site. This was done
through a platform called Rollworks. These advertisements were visible on a variety of web pages.
Here are some of my favorites:

PAID MEDIA ADVERTISEMENTS

OMHA members get exclusive pricing on Hudl’s video and data solutions.

See the Details

Learn More

VIRTUAL COACHING WEBINAR

Collaborated with members of the video team to design

Zoom overlays for a partnership webinar with @CoachVass.

Roundtable : Bring Your OWN Bad

MEDIA SLIDE DECK

Teamed with the Hudl Studios team to refresh a Sales Enablement Deck for the Media Business Unit. Imagery was created in Figma and later moved into Google Slides where it could be used by sales for pitches.

WEB DESIGN

Worked with the web team to design

mockups for the following pages:

https://www.hudl.com/newsroom
https://www.hudl.com/solutions/club/ice-hockey
https://www.hudl.com/solutions/youth/football

WEBINAR SERIES

Created a brand identity and developed assets for our High Performance Workflows content series.

My work was sent to an agency in the UK and used to create the pieces below:

THANK YOU!

I would like to take this opportunity to thank everyone at Hudl for teaching more than I could ever imagine.

From happy hours and golf outings to Question of the Day during Tuesday morning meetings, custom slack emojis, and fire BeReals, I have thoroughly enjoyed every second. I am so incredibly thankful for the friendships I have developed and all of the memories that I have made.

I have no doubt that the experiences and knowledge gained from this internship will equip me for success throughout my career. There is no better place to grow as a professional and as a person than at Hudl, and for that, I am incredibly thankful.