Modern Football is a real-time analytics platform that helps football coaches break down film, track tendencies, and make data-driven decisions faster. It automates play charting and syncs with tools like Hudl and Catapult to save coaches 12+ hours each week.
Social Media
Conference Materials
Presentatations
Motion Graphics
Before partnering with Skulpt Sports, Modern Football didn’t have a design or marketing team — just the founder, Christian, and a handful of inconsistent freelancers. Every piece of content was built from scratch, often without a consistent visual direction. There was a logo, three colors, and a rotating cast of fonts, but no system in place.
Skulpt Sports created one. The engagement included brand guidelines, redesigned marketing content, and a new 20+ page website — all built to work together and give Christian time back to focus on growing the business.
Before
After
STEP 1
A full identity system built from a logo and 3 colors.
STEP 2
Content Redesign
We began by rebuilding Modern Football’s most commonly used assets. Print handouts, brochures, social templates, and more were all redesigned to match the refreshed identity.
5x7 Handout
Technical Brochure
Customer Announcement
Before
After
Spotlight
Before
After
Social Proof Graphic
Before
After
Full Marketing Suite
Once the foundation was set, new materials were created to fill the gaps. This included custom HTML emails, Instagram carousels, printed handouts, and eBooks. Modern Football now has a full suite of high-level marketing materials that are consistent across all touchpoints.
STEP 3
20+ custom pages built in Framer
The new site features dedicated pages for In-Game, Practice, and Position Analytics. An animated Customer page that highlights top teams using Modern Football, along with a News & Insights page that shares helpful content for coaches. Everything is connected to HubSpot to capture leads and support ongoing growth.
As part of the launch, Skulpt Sports also moved the site from teammofo.com to modernfootball.com to improve searchability and better reflect the brand.
THE RESULTS
"I don’t even think about design anymore. I just send a request and know it’s going to look elite. The content we’re putting out competes with $100M companies that have full in-house teams. Skulpt Sports gave me my time back and helped us set the new standard in the sports technology space."
© Skulpt Sports, 2025