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CASE STUDY
National Collegiate Rugby
Collegiate rugby championships, events, and player recognition.
National Collegiate Rugby
A connected design system for National Collegiate Rugby, spanning the core brand, national championships, All Stars, Scholars Cup and All-Americans. The work carries each competition from its first announcement through promotion, broadcast, event materials and player recognition.
[ 01 ] CORE BRAND
NCR core brand
A flexible NCR-branded system for the weekly rhythm of collegiate rugby: coaches’ polls, match results, season news and player recognition.
Season updates and player recognition
Coaches polls
Core brand templates
Malachi Jensen / 50-yard try
Final-score template
Student Leader recognition
[ 02 ] XV’s CHAMPIONSHIP
XV’s CHAMPIONSHIP
A championship identity built across the road to Houston: qualification, brackets, match promotion, broadcast information and event collateral.
National XVs / 2025
Playoff brackets and broadcast information helped fans follow the road to Houston.
Event and broadcast promotion
Championship event flyer
National playoffs app promotion
Matchup video thumbnail
Championship streaming banner
Championship matchups and player recognition
[ 03 ] 7’s CHAMPIONSHIP
7’s CHAMPIONSHIP
A complete event campaign for National Sevens, from qualification and ticket promotion to partnerships, broadcast, email and the in-arena experience.
National 7s / 2026
An event identity carried through championship promotion, team qualification, bracket announcements and the winning moment.
Partnerships and broadcast
Campaign artwork adapted for broadcast coverage, partner announcements and digital placements.
NCR TV streaming banner
Scrummy promotional banner
Paid advertising and email
Ticket promotion and a longer email format carried the event beyond the social feed.
National Sevens paid advertising
Championship email template
In-arena graphics
The event identity extended to the videoboard, with event promotion and team-specific championship matchups.
Event opener
Championship matchup
[ 04 ] ALL STARS
All Stars
The 2026 All Stars campaign connected event promotion, coaches, rosters, watch guides and on-site materials through a shared red, white and blue identity.
All Stars Atlanta 2026 campaign
Rosters and matchday information
The campaign system covered player selection, team rosters, schedules and tournament recognition.
Broadcast and event updates
Weather update
Streaming weekend pass banner
[ 05 ] SCHOLARS CUP
Scholars Cup
A season-long Scholars Cup campaign, from the competition schedule and fantasy rugby promotion to team rosters, match announcements and results.
[ 06 ] ALL-AMERICANS
All-Americans
Published roster and match graphics show the All-Americans across international and domestic competition.
All-American recognition
[ 07 ] WEBSITE DESIGN
Website design
Website design for National Collegiate Rugby and the Collegiate Rugby Championship. Scroll inside each preview to explore.
