Second Wind
A visual refresh and website update for Second Wind NIL. A redesigned logo, flexible graphic system, and updated web pages connect athlete announcements, brand partnerships, performance updates, and everyday content.
[ 01 ] LOGO REFRESH
A new mark for the next chapter
The original cloud-and-wind identity becomes a flowing symbol and a more compact wordmark. Switch between the two to see the change.
Stacked Logo
Icon and Favicon
[ 02 ] BRAND BREAKDOWN
Brand Elements
Layered grids, blurred color, and a fractal-glass texture add depth behind the athlete photography. The logo tab and yardage marks give different formats a consistent frame, while the oversized symbol creates a recognizable footer.
Color Blur + Grid
Logo Border Tag
Yardage Marks
Oversized Footer Symbol
Fractal Glass
Tagline Grid
Typography
Industry Black leads the headlines, Industry Medium handles supporting copy, and JetBrains Mono carries labels and small details.
Core colors
[ 03 ] TEMPLATES
Templates
A template for each type of update: athlete and agent signings, new teams, brand deals, player stats, birthdays, quotes, photo carousels, text posts, and LinkedIn.
Player Signing
New Team
Brand Deal
Player Stats
Birthday
Agent Welcome
Quote
Photo Carousel
Text Only
[ 04 ] WEBSITE REFRESH
Website updates
Updates across Second Wind’s website carry the refreshed logo, typography, purple accents, and graphic system into the existing experience, bringing its pages into line with the brand.
